"op gelijke voet", as back to the floor is known in Belgium,  challenges the top executives to leave their position of power to spend a week working in the trenches of their business. Rude awakenings await the bosses as they get a taste of the frustrations, grievances and humor of working on their own frontline. Will they be able to cope? Can they take orders and criticism? What do their employees really think of them? And what lessons can they learn for the future? It’s powerful viewing and very revealing.

Top executives collaborating included the CEO of SN Brussels Airlines, ice cream producer Artic, and public transporter STIB (Brussels subway).